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At the appetizing counter

In New York food culture, appetizing is also a noun: a whole world of things to eat with a bagel.

A New York Jewish tradition

Russ & Daughters describes appetizing as a New York Jewish food tradition centered on accompaniments for bagels. Smoked and cured fish, cream cheeses, and prepared salads belong to this counter’s vocabulary. Its account recalls a time when appetizing shops were common across the city’s neighborhoods.

A counter full of choices

The shop distinguishes hot-smoked fish, which is flaky and opaque, from thinly sliced cold-smoked fish and salt-cured preparations. Spreads and salads add another set of possibilities. Choosing your bread and then a filling is a small way into that larger food culture.

Keep exploring

Read the shop’s account below, browse our shop notes, or begin at home with the smoked salmon or whitefish salad recipe. Our recipes are independently written for a home kitchen; they are not the shop’s formulas.

From the recipe counter

Smoked Salmon & Cream Cheese

Whitefish Salad

Explore the shops

Updated 2026-09-16